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We watch the shelves so you don't have to.

Issue 001 · Tuesday, 14 July 2026

Kepie Watch / The staples nobody is moving on.

Movement · this week

The staples nobody is moving on.

Butter held flat at PAK'nSAVE for the 8th week running.

The cheapest valid pack of butter at PAK'nSAVE has now held within 1% of itself for 8 weeks in a row. This Friday’s price sits at $8.29. "Flat" here means the week-on-week move stayed inside the noise floor we set for staples — anything under 1% is normal price-feed jitter, not a real change. Long stable runs usually point to a contract-priced category (dairy is a regular) or a deeply commoditised staple where margin pressure keeps both shelves anchored. We track this for 12 weeks total; the comparison is short-range and will deepen across the year.

How we measure this

For every staple we watch, we compute the week-on-week percentage change in the cheapest valid pack at each supermarket, and count how many consecutive weeks the change has stayed within 1%. Four weeks or more counts as "held flat".

Kepie Watch · Issue ending Monday, 13 July 2026

How we measure →