Movement · this week

The biggest single-week move on the shelf.

Chicken thigh dropped 51% at Woolworths this week — the biggest staple move (special-related).

Chicken thigh dropped 51% at Woolworths between last Friday and this one — the largest single-week move across every staple we watch. We compare the cheapest valid pack from each snapshot, so the drop reflects the real shelf price a shopper would meet, not a smoothed average. One or more packs in this category are currently on special, so the move is more likely a specials-on/specials-off flip than a structural wholesale shift. The Movers page shows the per-product trail with the SpecialChip on the row when it fires. Worth watching the same staple next Sunday to see whether it sticks.

How we measure this

Same week-on-week percentage change as the stable-staple template, but we surface the largest absolute move across the whole list. Anything inside ±8% is treated as noise and doesn’t fire here.

Read more

• See every mover this week →
• How we measure →

Kepie Watch · Issue ending Monday, 25 May 2026