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We watch the shelves so you don't have to.

Issue 001 · Tuesday, 14 July 2026

Staple Watch · this week

Bread· paraoa

Issue 001 · published Sunday 7 Jun 2026 · prices measured Friday 5 Jun 2026

Standard sandwich loaf — the cheapest valid SKU in our catalogue at each supermarket, updated weekly. Worth knowing: the headline pair often mixes a house-brand pack against a name-brand one. The price gap reads first as a brand-tier difference, not a supermarket difference.

Cheapest this week

$3.40/kg

at PAK'nSAVE

What we measured

The two SKUs behind the headline.

PAK'nSAVE

White Toast Fresh Sliced Bread

Pams Value

$3.40/kg

as a 600g pack, $2.05

Measured at PAK'nSAVE on .

SKU 5092911-EA-000

Woolworths

mighty fresh toast bread white

mighty fresh

$4.80/kg

as a 600g pack, $2.85

Measured at Woolworths on .

SKU 692668

We measure the cheapest valid SKU per category at each store every Friday. These are the actual products that drive the prices on this page. How we choose →

Price history

Bread prices since 29 April 2026

$5.17$3.1329 April 202612 July 2026
PAK’nSAVEWoolworthsY-axis: $/kg

Our weekly price record goes back to 29 April 2026. The chart fills out as the corpus grows.

NZ-Made breakdown

What’s labelled NZ on the shelf this week.

Woolworths: 3 of 11 loaves we measure here carry the NZ-made marker on packaging. The cheapest pack labelled NZ-made comes in at $6.20/kg (tip top super soft toast bread white, 700g pack at $4.37). The cheapest pack without the marker is actually cheaper per kg: $4.80/kg (mighty fresh toast bread wheatmeal, 600g pack at $2.85).

PAK'nSAVE: 3 of 13 loaves we measure here carry the NZ-made marker on packaging. The cheapest pack labelled NZ-made comes in at $5.60/kg (Supersoft White Toast Bread, 700g pack at $3.95). The cheapest pack without the marker is actually cheaper per kg: $3.40/kg (Wheatmeal Toast Fresh Sliced Bread, 600g pack at $2.05).