Kepie Watch / What house-brand actually saves this wee…
Pricing · this week
What house-brand actually saves this week.
Going house-brand runs $0.34/100g cheaper on average across 4 staples this week versus the cheapest name-brand.
For 4 of the staples we watch this Friday, both a house-brand pack and a name-brand pack appear in the cheapest valid pool. Measured per 100g — so a big pack and a small pack compare fairly — the cheapest house-brand option averages $1.26/100g; the cheapest name-brand option averages $1.60/100g, a $0.34/100g gap. House-brand means the supermarket’s own label — Pams and Value at PAK’nSAVE, Essentials and Woolworths-branded at Woolworths. The gap isn’t a sign that name-brand is being cynical; same-category packs differ on milk-fat percentage, salt content, and provenance claims. Still, when the per-100g gap is this consistent across this many staples, the house-brand shelf is doing real work for a tight grocery budget.
How we measure this
For each staple where both a house-brand pack and a name-brand pack appear in the cheapest valid pool, we compare the cheapest of each per 100g — so a big pack and a small pack compare fairly — and report the average per-100g gap across the set. A house-brand pack is one carrying the supermarket’s own label.
Kepie Watch · Issue ending Monday, 13 July 2026
How we measure →